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China Soft Capital invests in KingCamp: “Learn to Love Outdoors”

Recently, China Soft Capital announced of its investment in KingCamp Corporation, a leading brand of outdoor products. China Soft Capital is the lead investor of this round of investment. Previously, KingCamp A Round of financing was completed in 2010, and DT Capital was the main investor in that round of investment.

KingCamp Corporation, King Camp & Outdoor Products Co., Ltd, was established in December 2001, with the headquarters in Beijing, and is a company started early in domestic market specializing in design, production, sales of outdoor products business. The Company leverages its own brand “KingCamp” since 2002, and in 2004 in the Global Registry. KingCamp brand positions as the Family outdoor products covered four series, namely, camping, trekking & hiking, traveling and leisure, with more than 1,000 specimens. After more than ten years of development, the Company establishes a good reputation in the domestic market, and the products are sold in 38 countries around the world. KingCamp Corporation released a brand proposition “Learn to Love Outdoors”, is an outstanding representative and brand in the field of domestic exports to US and European markets, and is committed to being the leader of the local outdoor equipment market in China.

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